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Our Story

XOKO started out as a crazy thought. An idea that sounded like a challenge ready to be taken on.

Our goal was to create a unique brand that was emblematic of our founder’s Mexican culture but also her Austinite roots. In a world that dares us to be different and be bold, this all came to life by asking ourselves, ‘why not?’

The word XOKO [pronounced ‘zoh-ko’] comes from the Nahuatl word “xokotluetzi” which means ‘fruit falling from a tree’. Unlike most businesses, the ‘fruits’ from this project are beyond profits – from learning how to successfully & creatively run an online shop to empowering young female entrepreneurs to do the same. Coincidentally, the pronunciation of our name is representative of the heart of Austin – SoCo - full of life, originality, and aspiring dreams in itself.

The possibilities for this brand are limitless. Creative expression, new challenges and ambitious ideas will be fruits that this tree reaps.

If you are interested in collaborating with us, we would love to hear from you. Please contact us at